Schwab wanted to target active stock traders, the ones who look past the charts to find profitable ideas. We connected with them by focusing on the insights, tools and services that can help them become more successful traders.
Fake NBA gear had flooded the marketplace.
To stop the counterfeiters and better control its trademarks, the league created the official NBA Apparel brand. With this campaign, we introduced fans to the real stuff.
Research by Golden 1, the largest credit union in California, showed that most parents put off saving for their child’s college education until their child is in high school.
With this spot, we set out to change that. In the first year, new 529 accounts increased by 21%.
Reebok did something that few marketing experts would ever recommend: they gave Allen Iverson his own shoe brand - “The Answer”.
We were asked to introduce the latest edition of his shoe. We answered with this spot. The shoe sold out within 4 hours.
In the fiercely competitive world of Institutional & High Net Worth investment firms, State Street Global Advisors was long considered a top-tier company. Yet, it lacked the AUM (assets under management), market share and brand awareness of its main competitors. State Street challenged us to help them dramatically grow their business in all three areas.
Smoking is an addiction. And smokers who try to quit “cold turkey” discover it’s close to impossible to simply stop smoking. Research has found that quitting slowly has a much higher probability of success. In this campaign, we encouraged smokers to try to quit slowly. And celebrate every little victory along the way.
Schwab challenged us to create a new, disruptive way to help them deliver important financial information professionally and on time. So, we came up with the Bell-to-Bell Trader Support Marathon, the first live in-banner digital event.
For 6 1/2 hours during an actual trading day, the live ”Bell–to–Bell” event ran on some of the most popular financial sites, providing valuable information to engaged viewers.
It generated over 8.8 million impressions. 2,236 viewers watched at least 5 minutes. And more than 200 questions were answered live.
For decades, NFL teams slapped their logos on everything from T-shirts to underwear, with little regard for brand or quality.
The league believed one central brand would give the fans what they really wanted: authentic NFL gear.
"Talk to Chuck” was a very well-known and successful campaign for Charles Schwab. But after almost a decade, it needed a boost.
So, we decided to engage people on a deeper, more intimate level by inviting them to talk about some of the truly important things in their lives.
The NBA and Reebok decided to bring back the gear of teams that were long gone.
They wanted to target guys 18-34 who weren’t even born when these teams were playing. With this campaign, we introduced these guys to a stylish, funky past.
To help PayPal launch the first contactless payment service, we created this campaign to highlight the benefits of hands-free paying.
When Lenovo bought the ThinkPad and ThinkCentre computer business from IBM,
barely anyone had heard of them in the U.S.
We created this work to help introduce the new Lenovo ThinkPad and ThinkCentre as the more powerful, secure and reliable next generation of PCs.
Papa Murphy’s is a small pizza chain with around 300 stores in the Western states that sells fresh bake-at-home pies. Even with prices much lower than its larger competitors, it was getting knocked around by Pizza Hut, Domino’s and Papa John’s.
To battle back, we focused on their fresh, authentic taste and branded their large pepperoni pie as the “Shockeroni”. This spot helped increase sales 34% within its first 2 weeks on the air.
